Research shows that viewers retain 95% of a message from a video compared to 10% when reading it in text. This is why businesses are creating great video that connects with their audiences on online platforms.
Whether you’re using YouTube, Facebook, Twitter or Snapchat, each platform treats video a little differently. You’ll need to consider their social context and whether your content fits the needs of the users.
Generally, your goal when creating shareable video content will be to either provide information, sell a product or raise your brand awareness. That means you’ll need to explain your point clearly and be solid on your message.
YouTube is seen as the benchmark when it comes to sharing online video, but the reach of Facebook means it’s the king of pushing information into communities around the world. The News Feed algorithm gives a lot of weight to videos, so when you add audiovisual materials natively, instead of linking out, you have a much higher chance of your video being seen by interested people.
People are more likely to share videos with their friends or connections than any other type of static content, making it worth the investment. And in Facebookland, the more engagement your video creates, the more visibility the algorithm gives it. This amounts to more potential customers finding and engaging with your page.
Google’s search rankings also give preference to websites with video content. And if you are moving pictures to your written content in the right way, you can achieve high-quality backlinks that boost your search engine rankings. Meanwhile, since videos tend to keep customers engaged for longer, people are likely to stay on your web pages longer than a few seconds, which is also good for your search rankings.
To maximise the impact of your video, you need to make sure that the titles you use are short and accurate. The message needs to be clear, concise and, more importantly, interesting. The ideal length of any videos you share is between 10 seconds and 2 minutes long.
One of the big trends in creating a successful video for social marketing is the rise of motion graphics or video infographics. These take a combination of interesting facts or figures and visually attractive moving elements to create a video that explains (sometimes complicated) data in an engaging way.
Video infographics are more shareable than static infographics and more likely to catch people’s attention. When good content is shareable content, put the time and effort into a great video and it can serve you and your business well.
If you’re planning a live event, video can maximise your investment in your event by extending the shelf life of your content. Our live event capture service means you can share your talks, messages and content with your wider online community through the use of existing online channels.
Generate event hype online before and during the event with strategically released video, and share multiple optimised edits of your footage for greater social engagement and return on your investment.
Get in touch to find out how we can help you create a video that boosts audience engagement.