Babcock’s LFB tender bid – A winning solution

We had a two-week window to help Babcock deliver their response to the London Fire Brigade tender opportunity. We worked collaboratively with their Business Development team to understand their key messages and what makes them stand out from the competition.

Channeling their passion and talent, we designed and produced a tender overview programme to capture the essence of Babcock’s bid and communicate it in a creative and high-impact format.

Our solution

To demonstrate Babcock’s capability, our production team spent two days on-site in Bristol shooting at their Education & Training Centre.

The footage showed the great facilities, the scope of training resources available and the personnel that they could provide if they were awarded the contract. It included relevant 3D/CGI animations of the proposed new buildings, which were interwoven into the narrative along with bold captions and a compelling voiceover to ensure the audience would easily engage with and understand the benefits of Babcock’s bid.

We planned, storyboarded, scripted, designed and produced the bidding programme on time and on budget, which included:

  • Two-day on-site video shoot
  • Creation of 3D fly rounds of site and buildings
  • Scripting, sourcing and recording voiceover
  • Edit of the programme with an audio track, motion graphics, and captions
  • Authoring of the programme to DVD and distribution


The result

The bid was successful! We were subsequently commissioned to produce the follow-on staff induction video for the London Fire Brigade project delivery.

The Outlook Creative Group delivered a very professional solution in short timescales with the added pressure of the film being required as the focal point of a very important tender pack for Babcock Education & Training.

Needless to say having helped win the tender we were delighted to work with Outlook again to produce our induction DVD and they didn’t let us down on an equally challenging brief.
–Director of Emergency Services Education & Training

How Outlook can help


Do you have any contracts you really want to win?

Do you want to stand out against your competition?

Get in touch to see how we can work with you to create stunning tender programmes.