Phonak reached out to Outlook and asked us to collaborate with them to deliver a series of high-resolution stills to support a new campaign.
The campaign focuses on promoting the social, cognitive and emotional benefits of improved hearing through assisting devices and the greater holistic sense of happiness and contentment – Well-Hearing is Well-Being.
To support their campaign, Phonak wanted to shine the spotlight on champions of their products. They selected hearing-impaired device wearers, known compassionately as heroes, in 6 lifestyle scenarios. Our task was to highlight the core benefits each of these heroes’ experience now they have their Phonak hearing aid.
Specific technical requirements included adaptive sites, print, web and social formats – different ratios, resolutions and formats. The flexibility of the images would be crucial to the success of the project, allowing the campaign to evolve and adapt as necessary.
Outlook also sourced locations, cast and crewed a solution suitable for the Phonak brand team to join us and be a part of the process.
The finished assets were bright, clean, and aspirational – Outlook wanted to layer authenticity with compassion; these people’s lives truly had been changed by Phonak’s technology, and we wanted viewers, and potentially new heroes in the making, to see and believe this.
Outlook also wanted to showcase scenarios that showed the core benefits extended beyond just the wearer, but to their peers and families too.
A suite of brand-approved assets for wider internal distribution across channels and markets.
Many thanks from my side as well. It indeed was a great, efficient shoot with a very dedicated crew and as mentioned already very well organized – a special thank for that goes to you. Will look forward to a next production with you and the crew
Daniel Kreienbühl – Brand Manager