BD MAX™ Club is an exclusive club designed to maximise the value and benefit of members’ BD MAX™ system; a fully integrated, automated platform that’s designed to address today’s laboratory challenges while preparing for tomorrow’s possibilities.
The BD MAX™ Club were gathering at the European Congress of Clinical Microbiology and Infectious Diseases (ECCMID) for an exciting members’ event. The BD team wanted something quite literally out of the box to get the conversation flowing — what better way to get everyone involved than with a topical, BD-branded game!
Armed with the fun concept, our Design experts put their heads together to develop it further, taking inspiration from popular board and card games as well as whodunit-style mysteries.
To encapsulate the BD MAX™ Club’s collaborative ethos, teamwork needed to be front and centre. It was also crucial that the finished product found the perfect middle ground between being captivating and engaging while remaining straightforward enough for players to pick up quickly at a busy event.
After rounds of collaborative discussions, the idea was finessed into a ‘Solve the Case’ game. Based around three patient cases, teams would be tasked with answering a series of questions on branded cards to progress along the board, with the aim of winning points and ultimately reaching a final diagnosis. To up the stakes, each round would be timed — players would also pick up point deductions for wrong answers!
With the game mapped out, our Designers got to work bringing the individual elements to life. Using the BD colour palette, the team worked up an eye-catching board as well as colour-coded templates for each card type and the all-important rules and scoring sheets. Distinctive iconography was also used to create circular counters for the patients behind the three cases.
To enhance the game’s theme even further, the components were packaged neatly into a BD MAX™ Club-branded ‘case file’, marked as confidential for added authenticity, which was die-cut to look exactly like its namesake. The final step was to work up a branded PowerPoint to be presented at the event to introduce the game and help it land as successfully as possible.
The finished game was very well-received, with each team getting into the competitive spirit to solve the cases as quickly as possible. In fact, the feedback was so positive that we were asked to translate the game into French so it could be enjoyed at another upcoming event!