TDS is a consultancy that provides developers with site adoption, engineering & utility advice.
We worked with TDS to redesign and develop their existing website to create a more contemporary, engaging and useful online presence for the growing business.
We spent time working directly with the management team to fully understand the business, the target audience, and how the site would be measured and become valuable to the business.
We then performed a full site audit and competitor research to enable us to understand how best to design a site that would achieve the key client goals.
From our research, we identified that the business service proposition was complicated for customers to understand and also difficult to visualise as there was a lack of available photography. Our solution was to create a bespoke 3D animation that showcased a number of animating scenarios where TDS fits in and offers the customer solutions that crucially will save them time and money. This animation was fully visible and plays on the site’s home page.
These scenes then formed the header visuals for each key chapter on the site, and combined with colour-coding, ensured the user could quickly identify the service area they required and immediately navigate to it.