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Case Study

  • Project Management
  • Video Production


The Air Ambulance Service (TAAS) flies across the counties of Warwickshire, Northamptonshire, Derbyshire, Leicestershire and Rutland, covering 3,850 square miles. Their crews work tirelessly to save lives and alleviate sickness, wherever and whenever possible.

The Brief

Our Moving Image team collaborated with TAAS to support them with their exciting new campaign – “Pub Club”. Pub Club is all about encouraging establishments to partner with the Air Ambulance Service, with the aim of increasing footfall within pubs to drive fundraising efforts for the charity.

The promotional video needed to give locals the platform to tell their powerful stories in an impactful way. Click the play button on the right to watch our case study and hear from the team themselves about how they ensured these stories were authentically told, resulting in an emotive solution that effectively promotes the Air Ambulance Service’s noble cause.

To see the final campaign video, click here.