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Case Study

Samworth Brothers - Product Showcase

  • Exhibition Stand
  • Project Management
  • Theming


Samworth Brothers produces premium quality chilled and ambient foods for the UK’s leading food retailers and food services companies. It also owns a host of popular brands including Ginsters, Soreen and West Cornwall Pasty Co.

The Brief

Samworth Brothers asked us to create an engaging product showcase that was both informative and immersive. Out to impress a key client, the experience had to position the company as a forward-thinking, long-term partner.

It's all in the details

The end goal was to leave their clients with a positive lasting impression. Creatively transforming spaces within the Samworth Brothers car park and offices to bring content to life, we pulled out all stops to meet the project timescale of two weeks. All to a fixed budget.

The solution

Inside the marquee, we created an immersive environment, blending printed and digital content, to take each attendee from one zone to the next in a captivating journey. Printed wall structures and light boxes highlighted content in a visually attractive way. By strategically positioning key content in each zone, we allowed individual presenters to discuss a topic without the client seeing what was coming next. This allowed us to build some excitement and intrigue.

The final zone culminated with a digital presentation on three large LED screens, which helped to lead attendees forward into the office areas. Transforming boardrooms and meeting rooms into creative spaces, including eye-catching elements such as a life-sized model of a cow and pig, Samworth Brothers could tell their story in a stimulating way.


The day was a great success, leaving our client informed and engaged in the direction of their business. This project will set the approach for future presentations.

Thank you so much for the last few weeks and especially the last couple of days. You’ve been amazing in every sense of the word and it’s been a total pleasure working with you. Thank you so much.

Managing Director - Samworth Brothers Limited