It's all in the details
The ability to develop and extend social content was critical to the brief. That 3D product design could be re-used to create additional formats; so that the launch could continue to generate traction online.
The solution
We suggested a lifestyle-focused creative. To showcase and celebrate a select few scenarios with women that are motivated, energetic and healthy! Women whose ‘best-kept secret’ is a product that helps maintain the lifestyle and wellbeing they have created for themselves. We recognised that social audiences are both realistic and sceptical of ‘transformational’ products; this creative was intended to be upbeat, fun and straight-talking.
Result
A flagship launch video, with layouts in both 16:9 and social media formats, supporting high res photography and 3D product design to set the external tone of the ‘Complete Collagen’ brand for future promotion.