It's all in the details
Our objective was to offer viewers an insight into the purpose and benefits of each product through presenting ‘everyday’ situational content that showcased each solution at work.
The solution
Our solution was to create video and stills that placed each hearing solution at the forefront of the action. We created a range of scenarios including dinners, a cinema screen, and sports activities to reinforce the benefits of using each product within noisy and ‘everyday’ environments. This involved collaborating with an on-site audiologist to ensure we were spotlighting the unique features of each Phonak device.
Result
The video editing process focused heavily on accentuating the soundscapes of each setting, which were complimented by a Laowa 24mm Probe Lens used in both shots. Phonak was particularly pleased with the range of content captured over the two-day shoot, and it will be rolled out across social media channels and web content over the next 6 months.
Thank you all for your hard work and good collaboration!