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Case Study

MedTech - Virtual Event

  • Video Production
  • Web Content
  • Virtual Events


Our MedTech clients expert meeting brings together medical experts from around the world to enhance therapy to patients with neurologic disorders.

The Brief

Responding to the possibility of the event’s cancellation, due to the COVID-19 pandemic, Outlook proposed an alternative to the classic event – a digital solution that would allow the event to continue digitally.

It's all in the details

With over 20 contributors across multiple locations, the team set about organising what was to be one of the most successful meetings they have ever conducted. To bring together the number of live presenters and pre-recorded content demanded a detailed preparation and meticulous planning.

Utilising our in-house skills, the team created a user-friendly, flexible website to be used as the event portal. The site integrated registrations, hosted live polling, event schedule, speaker bios, Q&A functionality, and a post-event feedback form to measure ROI and delegates engagement.

The solution

From the outset, we treated this event like a full-scale TV production which genuinely set this event apart—bringing together three studios across Europe (London, Berlin and Finland). The studios fed into the central broadcast hub, where our host of the meeting was able to create seamless links between over 25 contributors from around the globe.

To add production value and ensure smooth transitions and presenter breaks, we produced 10 pre-recorded VT’s, all filmed remotely.


The solution would not only enable the delegates to learn and collaborate to improve the lives of patients around the world but also increased interactivity and engagement with live polling and Q&A’s with presenters. This lead to higher than expected engagement and a genuinely global reach, growing from the scheduled 300 delegates to over 800 and over 696 resources downloaded over two days.

Outlook provided exceptional strategic partnership throughout our planning and execution for our launch event. When COVID hit they acted quickly to help us with innovative digital alternatives to deliver a successful event. It was undoubtedly the most impressive result we have ever delivered.