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Case Study

GMSL Exhibition Stand

  • Exhibition Stand
  • Project Management


Gas Management Services Limited, known as GMSL, are the market leaders in software and 24/7 operations for gas and power companies across Europe. They are active offshore and in all major European power grids, providing services to over 50 companies.

The Brief

GMSL were due to exhibit at E-world Energy & Water; Europe’s leading annual trade fair for the energy industry which takes place in Essen, Germany. As part of this, they required a fresh and creative stand design that incorporated their parent company’s brand identity, while showcasing their own offering and services.

Our overarching experience of designing, producing, and installing exhibition stands meant that our Design team were poised and ready to create an eye-catching solution that made GMSL’s presence known.

It's all in the details

This was the first time we had worked with GMSL and, considering this was a major event presence at a global exhibition, it was crucial that our creative solution was spot on. With a relatively short lead time of just six weeks, our collaborative working style would need to come into its own to ensure the time was used as effectively as possible.

GMSL were also in the process of updating their branding, meaning that our talented Design team were given lots of creative freedom to do what they do best: take the brief, and transform it into something exceptional.

The solution

Our Design team produced three creative concepts, each providing different examples of the direction GMSL’s branding could be taken in.

In the chosen concept, our Designers applied accent colours of blue and green, and used gradients and geometric shapes to create a dynamic, attention-grabbing stand design.

This was received very positively, with only a couple of rounds of amends before the design was signed off and sent to GMSL’s supplier in Germany – ready in good time for the exhibition!


Our collaborative and proactive working approach meant that we were able to take the brief and deliver a creative, eye-catching stand design that helped establish GMSL’s presence at the E-world Energy & Water exhibition.

Our Designers’ interpretation of GMSL’s branding also helped inform their current branding update. we hope to continue to work with GMSL on potential future projects.