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Case Study

Fred. Olsen Cruise Lines - PowerPoint Design and Enhancement

  • PowerPoint Presentations
  • Interactive Presentations
  • Presentation Enhancement


Fred. Olsen Cruise Lines is a UK-based, Norwegian-owned cruise shipping line with four cruise ships. The company is owned by Bonheur and Ganger Rolf and is headquartered in Ipswich, Suffolk, in the United Kingdom. The company is part of the Fred. Olsen Group.

The Brief

To take the existing slide deck for the sales team and enhance the design and presentation of the key messages for use at meetings, training events and consumer presentations.

It's all in the details

Fred. Olsen Cruise Lines is a very visual lead brand with the emphasis on great ships, service, destinations and experiences for customers. We endeavoured to both utilise and celebrate the wealth of great photography of the destinations and cruise ships and add subtle movement and transitions within the slides content to add a touch of sophistication to the presentation.

The solution

The movement on the slide images helps to immerse the user into the Fred. Olsen Cruise Lines experience and give a sense of depth to what ordinarily would have been a flat presentation.

The presentation content was further improved by the programming and implementation of a navigation bar that transformed the presentation from a linear to a fully interactive presentation. This enabled the sales team to move around the presentation at the click of a button rather than having to skip through multiple slides to get to the part of the presentation they require.

We also created a set of 3D assets to help communicate the fantastic destinations Fred. Olsen cruises provides to its customers. A 3D spinning globe and fold out map weave seamlessly into the on-screen presentation graphics, allowing a customer to understand the wide choice of cruises available to them.


Outlook designed and delivered a fully interactive PowerPoint presentation deck, that is fully customisable, allowing Fred. Olsen’s team to add, edit and delete content and tailor slides to key target audiences without compromising on the overall styling and visual impact of the presentation.

We have had fantastic feedback from the team on this. Thank you so much.

– Sales Services and Communications Manager