Coveris is a leading European packaging company that manufactures flexible and sustainable solutions for some of the world’s most respected brands.
Attending two different packaging shows, Fruit Logistica in Berlin and Packaging Innovations in Birmingham, Coveris wanted to attract attendees to their stand and deliver their messaging in a way that would be retained long after the exhibition.
For the larger Fruit Logistica stand, Coveris was keen to promote their ‘Pack Positive’ proposition and their green recyclable packaging solutions. For the smaller Packaging Innovations stand, the primary focus was the promotion of the pillars of the Coveris proposition ‘Innovation, Safety, Performance, Sustainability’ and the output of packaging options with a nod to the critical materials used in the process.
For the Fruit Logistica stand, we designed a focus back wall dedicated to the ‘Pack Positive’ messaging that enabled users to experience selected product films as part of the environment. On the sidewall, we designed and produced a looping animation that explained the ‘Pack Positive’ proposition and the benefits it delivers.
The stand featured plenty of seating to encourage visitors to stay and enjoy a coffee and meet the team. For those just passing by, we developed a touchscreen app that enabled the user to select a product brochure of interest from the kiosk positioned in the highest traffic area. The web-enabled touchscreen collected GDPR compliant data and immediately emailed the selected product information within seconds of the submitted request.
Two very successful shows for the Coveris team. Great feedback from Coveris and the visitors to the stands.